Excellence in Church Communications
One of the greatest things I’ve learned in my short study of church communications is the WHY we communicate in the first place. What a revelation it was! If you’ve never heard of Yvon Prehn, check her out. This lady is brilliant when it comes to church communications. All church communications should facilitate the great commission. It should move people from the crowd to the core.
This point of view gave me a new appreciation of small events. Small events are not not small, they are big in the effects in the hearts of people. The smaller the group, the more likely people are to connect in a real way.
I’m taking a new look at how we drive every vehicle we drive re’ communications. “Does this help people move from the crowd to the core?” if not, re-write it until it does.